This question, as smart as it may seem, can put a nail in the coffin to any progress even before we start.
It is a close cousin of “If it’s not broken, don’t try to fix it”. It is the mantra of the Status Quo, the trench where we take cover when the barbarians are at the gate.
No one is immune to it. The last time I heard it, I was flabbergasted. I suddenly did not know what to respond, because these words were coming out of the mouth of senior executive at a startup in Silicon Valley, the one place in earth we would think would be 100% for innovation at almost any cost.
A better question to ask is “How is this going to improve on what we already have?”. While this question looks much the same, it recognizes that we don’t need to have an itching problem to have progress.
And making it better can take many forms: better quality, faster, cleaner, simpler, cheaper, more fun, easier, or that caters to a different market, a larger audience or adds a feature that capitalizes on the network effect. And those are just a few I can think about.
So don’t just shut down something because there does not seem to be a problem
Link to Video: https://youtu.be/esPUZpB8Znk