We have to nourish our bodies, but since ancient times, there is something about sharing a meal that makes us more human. Most species compete for the food available, with the exception of small offspring. But we humans do something remarkable: we share. And together with what we share on the table, we share stories, and we check-in with each other.
Good salespeople know this, and they have weaponized it. That’s why they are always taking you to lunch. Religions turned it into rituals.
“Here, take this. You HAVE to try this!” There is something magical and playful about those words.