+1 415 842 4822 info@channelmeister.com

"I help executives and organizations to align their strategy with their positioning, see their challenges in a different light, innovate and establish processes that capture value"


Show the way. Light up the path. Augment your reach.


Steer your organization and take it to port safely.


Turn skeptics into true believers. Build a following.


Produce results, leave a mark, create value.

What I Offer

Thriving in a changing world requires constant attention to shifts in the business environment, making the right decisions, and executing flawlessly. Experience, insight, and unique perspectives are indispensable in these situations. The ChannelMeister has built a career in leading organizations towards their objectives, improving efficiency and processes, building resilient  businesses and has developed a practice in tracing strategies to ramp up existing businesses, penetrate new markets, and prepareing organizations for their next pivot. I can help in several ways.

Business Strategy and Executive Advisory

I help businesses and executives face their challenges and go through transformational changes, allowing them to reach their full potential.

“a real asset to our efforts in building out the infrastructure, and voice of the company to our channel ecosystem”

VP of Sales, Virtualization Security Company

Go-To-Market Interim Management and Consulting Services

Any size of business can benefit from top-quality leadership. Interim Management offers access to the talent you need at manageable costs and results-oriented, month-by-month commitment.

The Joint Value Proposition as a differentiator

Most of the time, I write for an audience that is very familiar, and -I hope so- convinced of the value that partnerships bring top the table, but in this occasion, I was invited for a "guest post" by my former professor and author, Dr. Art Weinstein. The article, in...

The case for building actionable solutions as the cornerstone of your GTM strategy

Long title, but it deserves it. When go to market strategy conversations come up, I inevitably find myself mentioning the importance of first creating actionable solutions that can then be taken to the market. This is especially important in the enterprise market,...

Diversity of Diversity

Diversity gets a lot of air time. Gender diversity, national origin and race diversity. Diversity is great. It has been demonstrated that organizations with more diverse workforces are more productive, innovative, and adaptive. As an added benefit, more diverse...

How not to be a loser

Part of the clicke, and still feel left behind? success is relative!

Aqua Road Bike Life Lesson #4: The Best is yet to come

Never let anybody define your worth. Circumstances are temporary, your values and your strength are permanent.

Aqua Road Bike Life Lesson #3: Trust your own judgement

Sometimes we let others influence us and we give in to peer pressure, viewing the world through the eyes of others. Letting go of this and trusting your own judgement is way better as it responds to your own values, desires and reality.

Aqua Road Bike Life Lesson #2: Keep showing up

When we start something, it is important to stick to it for enough time to see it flourish. Showing up is a big part of it.

Aqua Road Bike Life Lesson #1: You start things by starting them

Sometimes, we are our worst enemy. Our inner critic can stop us from doing things we love.

The Univega and life lessons it has taught me

This story is not about Univega, but about THE Univega, my Univega, and about the life lessons that it taught me about dealing with rejection, seizing opportunities, perseverance and grit, confidence and trusting your own judgement, and even hope. Years ago, I was on...

That’s impossible…

There are things you deem impossible, and then there are those things that you don't even think as impossible because they are so out there, that you don't even consider overcoming the obstacles, they are just "impossible". And those are the more problematic ones....