+1 415 842 4822 mail@channelmeister.com

Offering GTM and Business Strategy Consulting services for Startups, Mid Market companies and the Enterprise. Fractional Channel, Marketing, and Strategy leadership.

"I help executives and organizations to align their strategy with the true value that they offer, and see their challenges in a different light; to innovate, and establish relationships and processes that create equity"


Show the way. Light up the path. Augment your reach.


Steer your organization and take it to port safely.


Turn skeptics into true believers. Build a following.


Produce results, leave a mark, create value.

What I Offer

Thriving in a changing world requires constant attention to shifts in the business environment, making the right decisions, and executing flawlessly. Experience, insight, and unique perspectives are indispensable in these situations. The ChannelMeister has built a career in leading organizations towards their objectives, improving efficiency and processes, building resilient  businesses and has developed a practice in tracing strategies to ramp up existing businesses, penetrate new markets, and preparing organizations for their next pivot.

Fractional Channel Chief and GTM

Any size of business can benefit from top-quality leadership. Interim Management offers access to the talent you need at manageable costs and results-oriented, month-by-month commitment.

“a real asset to our efforts in building out the infrastructure, and voice of the company to our channel ecosystem”

VP of Sales, Virtualization Security Company

Business Strategy Development

I help businesses and executives face their challenges and go through transformational changes, allowing them to reach their full potential.

Quote week: Determination – The Daily PPILL #240

Where there is a will, there is a way.

Quote week: Pushing the envelope – The Daily PPILL #239

When things are rolling along, we know we are not giving it all we got.

Quote week: Failing fast – The Daily PPILL #238

To innovate, we have to wander into what we don’t know.

Quote week: Effectiveness – The Daily PPILL #237

I try to be more curious.
I assume that if I think someone does nothing, it is probably because I don’t understand their jobs.
But yet…

Quote week: Navigating uncertainty – The Daily PPILL #236

We value confidence highly. Moving through uncertainty with determination is something we expect from every great leader.

“Make yourself scarce” The Daily PPILL #235

Obviously, abundance is better than scarcity.
But what’s even better?

Customer Success and the Layer 8 error (Repeat) – The Daily PPILL #234

Gone are the days when Solutions Providers would install a system, make a few tests and walk away. Adoption of new solutions is crucial for unlocking the profits of the long tail in XaaS offerings.

Lifetime Value – The Daily PPILL #233

We didn’t invent “lifetime value”.
It has been around longer than we think.

Be expendable – The Daily PPILL #232

Most startups take off with an exit strategy of going public or selling.
But are they building a business for that?

The Ice King – The Daily PPILL #231

Ice is free during the winter, and so are cargo ships sailing empty.
What do you do with this?

Golden parachutes – The Daily PPILL #230

When the leader is risking way less than its subordinates, the equation may be out of balance.

Developing winning strategies – The Daily PPILL #229

So many organizations fail to find a winning strategy, and even if they do, plans are not followed through and the effort gets lost.

Too good to be legal – The Daily PPILL #228

Alright, let’s ban Google too…

Burn more gas – The Daily PPILL #227

When designing rewards programs, start with the behavior to be incentivized, but also advertise the benefit for the intended behavior.

Faking a smile – The Daily PPILL #226

To a degree, happiness is a choice.

Restarting – The Daily PPILL in 2023!

A challenging year or a year full of opportunities?

The best eight books I read in 2022 – The Daily PPILL #225

A year is so long of a time, or so short; depending on how you judge. If you measure it in books, how many are good for a year?

Ignore this post – The Daily PPILL #224

Everyday items can hide a secret or not, but they definitely have a name.

Habit, Process, or Ritual? – The Daily PPILL #222

If we confuse habits, or rituals with processes; we may make the mistake of using one when is appropriate to use another.

Great, you’re a contrarian. But right or wrong? – The Daily PPILL #221

Putting all the chips on the underdog, can have a big payout. Only if you’re right.

Ask better questions – The Daily PPILL #220

A good question sets the direction of our thoughts.

And, roll the credits – The Daily PPILL #219

In so many industries, recognition is reserved for the few, and the rest are “the team”, except for some notable exceptions.

Please, get out of the way – The Daily PPILL #218

“Lead, follow, or get out of the way”, mostly that last one…

Want to know the secret of success? – The Daily PPILL #217

The way we conceive our accomplishments shapes the way we pursue them.