+1 415 842 4822 mail@channelmeister.com

"I help executives and organizations to align their strategy with the true value that they offer, and see their challenges in a different light; to innovate, and establish relationships and processes that create equity"


Show the way. Light up the path. Augment your reach.


Steer your organization and take it to port safely.


Turn skeptics into true believers. Build a following.


Produce results, leave a mark, create value.

What I Offer

Thriving in a changing world requires constant attention to shifts in the business environment, making the right decisions, and executing flawlessly. Experience, insight, and unique perspectives are indispensable in these situations. The ChannelMeister has built a career in leading organizations towards their objectives, improving efficiency and processes, building resilient  businesses and has developed a practice in tracing strategies to ramp up existing businesses, penetrate new markets, and prepareing organizations for their next pivot.

Business Strategy and Executive Advisory

I help businesses and executives face their challenges and go through transformational changes, allowing them to reach their full potential.

“a real asset to our efforts in building out the infrastructure, and voice of the company to our channel ecosystem”

VP of Sales, Virtualization Security Company

The 36 shot camera roll – The Daily PPILL #73

Always playing it safe may seem like a good strategy, but it would probably won’t be a story worth telling.

Is the world your oyster? – The Daily PPILL #72

Access to every piece of content in the world is great! We can neglect variety, and also get isolated.

The Next Meeting – The Daily PPILL #71

Is there anything more important in every meeting than getting the next one?

The Emperor is always naked – The Daily PPILL #70

Today’s world of limitless connectivity and equal access to information can have its dark sides, but it is mostly making hard to hide the truth.

Leave a way out – The Daily PPILL #69

Have you ever been cornered in?
I have. My gut reaction has always been frustration and strong urge to get out of that position.

Two types of MVP – The Daily PPILL #68

Our MVP, is the Minimum Viable Product, a concept that has been helping startups learn about their potential markets for more than two decades.

Switcharoo – The Daily PPILL #67

The best way to get rid of bad old habits is to create new ones.

Finding Purpose – The Daily PPILL #66

Coming up with a list of things that I would like to do, hasn’t come that easy to me, but I learned a little trick that I have used over time.

Empty the vessel- The Daily PPILL #65

Sometimes, however difficult the decision might be, to start anew, the only solution may be to stop doing other things.

Everybody is in a journey – The Daily PPILL #64

“Curiosity killed the cat” they say, but I also discovered it helps to kill some biases.

The future of video – The Daily PPILL #63

Once just a techie, biz-bro term, to Zoom someone is now part of everybody’s vocabulary, but I would say that we are still missing key features in the technology.

Marketing, art or science? – The Daily PPILL #62

Not everything that has a method behind is a science.
Here’s why.

The Amateur – The Daily PPILL #61

If someone makes a living doing something it means they are good at it.
Or are they?

The passenger on the scooter – The Daily PPILL #60

Being the driver can be a tremendous responsibility. Never, ever take it lightly.

Images of Learning – The Daily PPILL #59

You don’t learn at school.
What happens is something quite different.

Being taught is something that “happens” to you. Learning, you have to choose to learn, especially for hard subjects. Be interested, put in the effort and emotional labor, and even then, it may not happen.

Classic virtualization technology – The Daily PPILL#58

Measurement devices could have been one of the first virtual reality or telepresence devices, and anyone could have come up with their own system.

The five Whys – The Daily PPILL #57

Many of us struggle to identify the real issue.
But there are some people who zero-in immediately.
Here is what they do:
They use several techniques that seek systematically for a root cause, and among them, the 5whys is one of the simplest and effective. Find out how can you leverage it too.

The RIGHT positioning – The Daily PPILL #56

What can we learn about a Sushi restaurant and its cute-looking Google listing?

The job of the founder/CEO – The Daily PPILL #55

When navigating the early days of a startup, it is all about the fight for survival.

Getting past GIF stickers for IM and the case for personal AI – The Daily PPILL #54

Are you all caught up with your messages?
Rarely anyone is.
IM has increased the speed of interactions, but some of the insights are getting lost in the stream.

Why the legacy Google Workspace shutting down is a big deal – The Daily PPILL #53

On May 1st, 2022, Google will shut down the remaining access to all users of the original “G Suite”. I am going to say now, that this may just be a good thing.

Not made for that – The Daily PPILL #52

No system in the world has been designed for every possible situation. Problems arise when we fail to recognize that the system is operating outside its limits while still expecting a reliable output.

First or Best? – The Daily PPILL #51

Didn’t manage to get there first? “It already exists”? There is a lot of value in being different.

People, Plans, and Processes – The Daily PPILL #50

Today is Good Friday, and perhaps a time to take a step back and think about how we do things.
Are you reacting? Planning? Or executing? Each of these is valid, but knowing which one to chose gets you in the right mindframe.

The value rain collector: Kaseya buys Datto – The Daily PPILL #49

Milton Friedman’s doctrine goes something like “the sole responsibility of a corporation is towards its shareholders”. But in moments when our own value gets disrupted, we start thinking that it should be somewhat broader.