There is always a way to add more value.
Here is an example.
Imagine a good restaurant. Good service, better food, great ambiance. Put with terrible parking.
Parking is scarce around the area, and the closest lot is four blocks away.
Not good, Right?
Well, now hire a couple of guys that would run around and park and fetch cars, and slap on it, not just “we have a couple of guys that run around and park and fetch cars”, but you go with french.
Now you have good service, better food, great ambiance, and exclusive and convenient Valet Parking.
Value above and beyond what’s available is sometimes only as far as our imagination lets us.