+1 415 842 4822 mail@channelmeister.com

The Daily PPILL #19 – Reaching out

Partnerships give you the immediate benefit of being present in the markets where your partners are. This is not something to be taken lightly, it is a tremendous advantage for doing business through partners. 

It is also a great responsibility. Presence in new markets may require you to support those new geographies or verticals. 
In any case, making sure we understand our partner’s coverage and leveraging it takes full advantage of the partnership.

As originally published at The ChannelMeister
on March 3, 2022. Please consider sharing and subscribing HERE.
The Daily PPILL is my personal daily blog project. PPILL stands for Purpose, Process, Innovation, Leverage, and Leadership; the themes that I write about, and in my view, indispensable ingredients of any great initiative.

Huba Rostonics is a GTM and Business Strategy expert, offering services to Mid-Market, Enterprise, and Start-Ups. To learn more please schedule an exploratory call

Subscribe to The Daily PPILL

Sign up to get the very next Daily PPILL from The Channelmeister

Please wait...

Thank you!

You have successfully joined the subscriber list.

Whitelist mail@channelmeister.com and if you are using gmail, move my next email to "Primary" to ensure delivery.

The origin of the Exponential Age – The Daily PPILL #382

If you follow me, you are probably either sick of hearing me talk about them, or you are already a believer that the world has gone exponential. I just wish it would be as simple as to ask anybody to just recognize that there have been probably more advances in the last 10 years than during the century before; that I could just instantly share...

Blindsided: Abundance is going smart – The Daily PPILL #380

When investing, there is a meme that describes market behavior in terms of the different mindset of people who engage in a particular asset. The first wave is -suitingly- the early adopters. These people usually know something. They are either an insider to the company, the industry, or they are a visionary recognizing a trend. They come in...

Pulling off the Band-Aid – The Daily PPILL #373

Consulting is an interesting role. We go about our lives being somewhat experts at what we do, and we think that we have all the answers. That's why most of us think that doing the same thing as a consultant will be a piece of cake. Having been on both sides of the table, I am here to tell you that it is, actually, a very different skillset. Most...

On Tools and Weapons – The Daily PPILL #371

Hungarians, are the descendants from the Huns. "Barbarians", they called them. So what could be more fitting than this thing showing up in one of the drawers in my Hungarian cousin's kitchen? A hatchet, just like AI, can be either a tool in the right hands, or a weapon in the wrong ones.

Decision making – The Daily PPILL #370

The topic that is occupying my mind lately, is the nature of exponentials and how they play into business. I am working on some long form content, which makes it hard to publish my regular Daily PPILL while I also take care of business. But I thought, why not dig up some of my favorite posts? Here is another one: Making the right decision is...

The Bullet Journal (Repost) – The Daily PPILL #367

The topic that is occupying my mind lately, is the nature of exponentials and how they play into business. I am working on some long form content, which makes it hard to publish my regular Daily PPILL while I also take care of business. But I thought, why not dig up some of my favorite posts? Here is another one: I. Cannot. Stop. Talking. About....

Momentum, the Unstoppable Force (Repost) – The Daily PPILL #364

In a world where technology is constantly advancing, simple yet ingenious inventions can capture our attention. The humble flywheel, often overlooked, these rotating wonders possess an appeal that inspires me, especially now that I am more and more involved with the creation of Exponential Organizations and the exponential technologies that are...

16000 trips – The Daily PPILL #359

Most stuff we use wear out as we do. Every single time we do our thing, we leave a little bit of it in what we made. The soles of our shoes wear thinner, the edge of our knife gets dull. But some things get better every time we use them. I rode with an Uber driver the other day who had 16,000 trips. You can be dang sure that this gentleman has...

Embrace the imperfection of models to make better decisions – The Daily PPILL #355

Just to make sure we know what we are talking about, I am referring to a "model" that attempts to mimic somehow the behavior of a system, market, customer, etc. No smoking hot individuals here. Every model is fundamentally wrong. It is a feature of every model. Models start with something as simple as a "rule of thumb" and, through time, they can...

Drummers and platforms – The Daily PPILL #354

What's the purpose of platforms? With so much talk these days around the responsibility of Social Media companies in what their members say or do not say, it is worth looking at what is meant with platforms and what's their reason for existing. I used to play the drums, quite a lot. And drummers know a few things about platforms. They give us the...

Absolute and relative – The Daily PPILL #351

What matters? Is it the actual number? Or is it compared to something? As many times, the answer is, "depends". When we are trying to determine if we reached a goal, if we "made it", we have to go with the absolute number. "Black or white", "night or day"; it has to be clear as that. If we have succeeded on our quarterly goals, we either made the...

Re-post: Less is more – The Daily PPILL #339

In any competitive industry, there's ever-pressing need to improve products and services, and we can get caught in the relentless pursuit of the added feature. But this is not always what the customer wants. I am not referring to the price-sensitive customer who is happy to get the minimum possible as long as she gets a good price. I am talking...

Effort vs. Talent: Figuring out the path to success – The Daily PPILL #331

How many times have you heard "such a talented person"? Some people say there is no talent, there is only effort; that the only way to become proficient, even reach mastery in something, is through sweat and tears, deliberate practice, and with a lot of determination driving you through the challenges. I disagree. There are certain things that...

The Unstoppable Force: Momentum – The Daily PPILL #329

In a world where technology is constantly advancing, simple yet ingenious inventions can capture our attention. The humble flywheel, often overlooked, these rotating wonders possess an appeal that inspires me, especially now that I am more and more involved with the creation of Exponential Organizations and the exponential technologies that are...

The balancing act of freedom and accuracy in the Digital Age – The Daily PPILL #326

We love to demonize the press. The "mainstream media". They are out to manipulate us. Some of the more extreme argue that we should just get all our news and information (and therefore facts) from the uncensored, uncurated social media platforms, like Twitter. "Straight from the horse's mouth". I cannot say that there isn't a piece of this...

Back of the envelope calculations – The Daily PPILL #324

You don't need to go deeply into differential calculus or any heavy math to apply one of the Enrico Fermi's most known techniques. Fermi gave us the first nuclear reactor and studied cosmic radiation and spiral galaxies. But the one thing that Fermi gave us that we can use every day is what is called a "Fermi Calculation". Probably not "invented"...

Re-post: Partner Programs as an extension of the Operating Model – The Daily PPILL #309

Most partner programs look alike, and some of them look like they would've been thrown together from whatever was available. But organizations that don’t place enough care in how they design their partner programs may be wasting a huge opportunity to create and lock-in value. One of the fundamental pillars of the strategy of an organization is...

Re-post: Pushing the envelope – The Daily PPILL #304

I know how it feels. That moment when everything seems to be rolling along. Things getting done without exceptional effort. No major challenges, enjoying sustained relative success. Those times are great. They give us a chance to catch our breath, build some resources, and an opportunity to reposition our stance; but they don’t necessarily make...

Whole solution Product-Market fit – The Daily PPILL #299

Can there be Product-Market fit when the Value Proposition of the product (or service) doesn't yet match the targeted underserved market need? Isn't that the whole definition of it? There may be some occasions where this mismatch can be resolved by other means, and I am thinking of the Channel. While the Channel is usually thought about as a way...

The assumptive friendship – The Daily PPILL #286

You know when you are being presented a product or a service, and the next thing you know is that you are giving out your credit card number? It is usually after a transitional question that goes something like: "which credit card would you like to use?". If that ever happened to you, you just been handed an "assumptive close", a technique that...

Unlock growth in XaaS: Customer Success in the Customer Journey (Repost) – The Daily PPILL #279

In a world where products are increasingly being replaced by services, it is important to understand the role that customer service plays and how it can affect the rate of user attrition. In the XaaS universe, where everything is offered on a monthly payment basis, the only metric that really matters to measure the performance of a company is the...

Not the best, but… – The Daily PPILL #278

In 2010, I was attending a photography workshop in New Jersey, and one of the guest speakers said something that applies to almost any other discipline, and that has stayed with me for all these years. By the time of the workshop, this particular speaker was an accomplished professional. He was telling the audience, that it haven't been that way...

Customer Success and the Layer 8 error (Repeat) – The Daily PPILL #264

In a world where products are increasingly being replaced by services, it is important to understand the role that customer service plays and how it can affect the rate of user attrition. In the XaaS universe, where everything is offered on a monthly payment basis, the only metric that really matters to measure the performance of a company is the...

Lipstick on a pig – The Daily PPILL #259

I was chatting with a Channel Partner's sales person a few days ago. This particular gentleman has been in the business for decades, and probably have seen it all. When we started talking about co-selling with the vendor, the topic of "account mapping" (the practice of finding accounts, that belong to the partner's customer base, that could be a...

Partner Programs as an extension of the Operating Model – The Daily PPILL #249

Most partner programs look alike, and some of them look like they would've been thrown together from whatever was available. But organizations that don’t place enough care in how they design their partner programs may be wasting a huge opportunity to create and lock-in value. One of the fundamental pillars of the strategy of an organization is...
%d bloggers like this: