Nothing is either black or white, red or blue.
When we categorize things, what happens in the spaces between? Is someone who has $999,999 in the bank less a millionaire than someone holding $1,000,001?
Same thing happens to -for example- partner categories.
The question is, how hard or painful are we making it for those at the edges?
As originally published at The ChannelMeister
on February 20, 2023. Please consider sharing and subscribing HERE
. The Daily PPILL
is my personal daily blog project. PPILL stands for Purpose, Process, Innovation, Leverage, and Leadership; the themes that I write about, and in my view, indispensable ingredients of any great initiative.
Huba Rostonics is a GTM and Business Strategy expert, offering services to Mid-Market, Enterprise, and Start-Ups. To learn more please schedule an exploratory call