In a world where products are increasingly being replaced by services, it is important to understand the role that customer service plays and how it can affect the rate of user attrition. In the XaaS universe, where everything is offered on a monthly payment basis,...
I was chatting with a Channel Partner’s sales person a few days ago. This particular gentleman has been in the business for decades, and probably have seen it all. When we started talking about co-selling with the vendor, the topic of “account...
Most partner programs look alike, and some of them look like they would’ve been thrown together from whatever was available. But organizations that don’t place enough care in how they design their partner programs may be wasting a huge opportunity to create and...
We picked a home in a development. Hundreds of houses. At first, all of them start out the same. Coordinated color schemes, same driveway, same lights. Just grass and a house. As time goes by though, every owner starts to add their own thing. Making their home...
What’s the best way to make sure that an employee’s skills are fully utilized? Most times it is just asking them. So when I posed myself the question on how to use AI in the Channel, that’s exactly what I did, I asked an AI. Here is part of the...
I know how it feels. That moment when everything seems to be rolling along. Things getting done without exceptional effort. No major challenges, enjoying sustained relative success. Those times are great. They give us a chance to catch our breath, build some...
