Most partner programs look alike, and some of them look like they would’ve been thrown together from whatever was available. But organizations that don’t place enough care in how they design their partner programs may be wasting a huge opportunity to create and...
I have no doubt in my mind, that having a sound strategy that is shared and understood by all stakeholders, and then execute flawlessly, is the way to lead an organization towards success. Yet so many organizations fail to find that winning strategy, or even if...
In a world where products are increasingly being replaced by services, it is important to understand the role that customer service plays and how it can affect the rate of user attrition. In the XaaS universe, where everything is offered on a monthly payment basis,...
How do you deal with decisions that make you feel uneasy? You know, those that imply a commitment, but that you would really like to give it a “test drive” for a while? Something like -for example- getting a puppy. Nope. No free returns. I have been...
Most of the time, I write for an audience that is very familiar, and -I hope so- convinced of the value that partnerships bring top the table, but in this occasion, I was invited for a “guest post” by my former professor and author, Dr. Art Weinstein. The...
Long title, but it deserves it. When go to market strategy conversations come up, I inevitably find myself mentioning the importance of first creating actionable solutions that can then be taken to the market. This is especially important in the enterprise market,...
