In a world where products are increasingly being replaced by services, it is important to understand the role that customer service plays and how it can affect the rate of user attrition. In the XaaS universe, where everything is offered on a monthly payment basis,...
En un mundo donde cada vez más los servicios están substituyendo a los productos, es importante entender el rol que juega la atención al cliente y cómo esta puede afectar el ritmo de atrición de los usuarios. En el universo XaaS, donde cualquier cosa se ofrece en una...
How do you deal with decisions that make you feel uneasy? You know, those that imply a commitment, but that you would really like to give it a “test drive” for a while? Something like -for example- getting a puppy. Nope. No free returns. I have been...
Most of the time, I write for an audience that is very familiar, and -I hope so- convinced of the value that partnerships bring top the table, but in this occasion, I was invited for a “guest post” by my former professor and author, Dr. Art Weinstein. The...
Long title, but it deserves it. When go to market strategy conversations come up, I inevitably find myself mentioning the importance of first creating actionable solutions that can then be taken to the market. This is especially important in the enterprise market,...
Diversity gets a lot of air time. Gender diversity, national origin and race diversity. Diversity is great. It has been demonstrated that organizations with more diverse workforces are more productive, innovative, and adaptive. As an added benefit, more diverse...
