Fractional Channel Leadership and GTM Strategy
A highly trained and experienced professional can have a high impact, assessing the current situation, contrasting the strategic objectives the company wants to achieve, and tracing and executing a strategy that leads there.
My Fractional services can be tailored to the particular needs of your organization, with inclusive services as wide ranging and Channel Marketing, or Channel Operations tools and processes.
Wait, Isn’t that a Consultant?
Consultants are very similar to Fractional Executives, all the way up to tracing a strategy, but a consultant’s involvement is usually minimal after that. Consultants rarely take the time to learn the nuances of their client’s day-to-day business and they almost never get involved with the actual execution of the strategy they traced.
In contrast, a Fractional Executive takes charge, imbibes themselves with the company’s business model, and once the Strategy is laid out, they execute to completion. Their compensation can even be partially tied to results.
Services Available
Channel Strategy Development
Partner Programs look pretty much alike for the untrained eye, and while just copying a competitor’s program is an option, it is extremely important that your company’s program is fully tailored to your products, solutions, and services; and with the End Customers you are trying to reach always in mind.
Each component of your Partner Program must exist to incentivize a particular behavior. There is no use for any policy that is not aligned with this idea.
I have spent hundreds of hours interfacing with peers in your industry, as well as in developing program strategies myself. Let me help you design -and implement- a Partner Program that supports your ultimate goals with a good use of resources.
Offload the initial work of designing and implementing a thoughtful Partner Program to us, and take over and manage it afterwards.
Approach your business jointly
There is more to doing business with partners than just sales. See how you can approach the market with the help of your partners.
Partner Portal Standup
There are many very good Partner Portal solutions available in the market, but even when you select a quality vendor, there are significant challenges to stand up a portal with your corporate content and making sure that it aligns with your Partner Program.
I offer contract services for the following areas:
- Portal design. Test usability, Emphasize the items that matter the most, care for aesthetics, etc.
- Program support validation. Make sure that your portal supports and reinforces your Partner Program.
- Collateral and Marketing Assets repurposing. Adequate your existing assets for partner use.
- Integration with other Sales Tools. Design and validate your CRM integration is up to spec.
I am vendor agnostic, I can help you select the right supplier for you depending on your preferences and supply the work to stand up your Portal in record time.
Channel Marketing Development
I help organizations deliver on the promise of Channel Marketing and truly leverage their Partner’s audience to create demand and accelerate the funnel.
Do you have MDF funds that remain unspent? Is it always a challenge to have your partners do quality marketing? Are you struggling to provide your partners with the appropriate repurposed content and collateral they need to run their own campaigns?
If you answered “Yes” to any of these questions, I can help you. Years of experience in managing partners and creating Marketing campaigns for them serve as a basis for our Channel Marketing Management services. I can:
- Ensure that your partners are fully utilizing their MDFs, getting you the biggest impact for your funds.
- Repurpose corporate Marketing material and adequate it to use by partners.
- Structure campaigns that can be triggered effortlessly by partners.
- Interface with your partners, Manage campaigns, and get them to conclusion.
- Help partners gather all the supporting documentation to claim their MDFs, according to your policies.
All these services are offered on retainer or funded through the MDFs you already have allocated to your Partners. Let me help you deliver quality Channel Marketing, under your specs.