In this episode, Sugata Sanyal, CEO of ZINFI, interviews Huba Rostonics, an experienced channel strategist and consultant, on unlocking channel success for mid-market companies. They discuss developing and refining a partner ecosystem by identifying ideal partner profiles, building value propositions, and fostering partner enablement. Huba emphasizes the importance of customer success in the SaaS model and provides insights into effectively supporting small and mid-sized partners. Listeners will gain actionable strategies for driving growth and creating sustainable partnerships, particularly in the evolving SaaS landscape. This episode is a must-listen for mid-market companies looking to thrive through robust channel strategies.
Unlocking Channel Success for Mid-Market Companies
