In a world where products are increasingly being replaced by services, it is important to understand the role that customer service plays and how it can affect the rate of user attrition. In the XaaS universe, where everything is offered on a monthly payment basis,...
In a world where products are increasingly being replaced by services, it is important to understand the role that customer service plays and how it can affect the rate of user attrition. In the XaaS universe, where everything is offered on a monthly payment basis,...
Tech Support organizations added, or changed their titles to “Customer Success”. Those who did it without any cynicism, recognized early that there is much more value when an organization focuses in helping customers reach their goals, than just conforming to a SLA,...
Peter Drucker, in his book, “The Effective Executive” makes the point that is very hard to understand what customers are doing because there is no insight into what goes on inside their walls. Because of this, companies tend to be managed mostly in...
En un mundo donde cada vez más los servicios están substituyendo a los productos, es importante entender el rol que juega la atención al cliente y cómo esta puede afectar el ritmo de atrición de los usuarios. En el universo XaaS, donde cualquier cosa se ofrece en una...
