Doing a good job gets you the next one, and just like that, the purpose of every meeting should be at least to get the next one. The therapist always books the next session right away and we always talk about the next one at the end of a date. Every meeting with a...
Selling customer outcomes instead of just features is a better way to connect with their needs. It will always be a better way to sell the value of a product or a service. But as automobile commercials like to say, “your mileage may vary”, and you can...
We heard it: “the enemy of my enemy is my friend.” This is certainly true in politics, where the most unexpected crowds can be made to come together to fight a (many times made up!) common enemy. But can this be seen in other areas of life? In business, for example,...
Doing a good job gets you the next one, and just like that, the purpose of every meeting should be at least to get the next one. The therapist always books the next session right away and we always talk about the next one at the end of a date. Every meeting with a...
