+1 415 842 4822 mail@channelmeister.com
February 1, 2022

How I anguished over starting a daily blog

How do you deal with decisions that make you feel uneasy? You know, those that imply a commitment, but that you would really like to give it a “test drive”…...
"

Start reading

How do you deal with decisions that make you feel uneasy? You know, those that imply a commitment, but that you would really like to give it a “test drive” for a while? Something like -for example- getting a puppy. Nope. No free returns.

I have been wanting to write more, and I’ve been working on it (and mulling about it) for a while. I have finally come up with a decision on how to go about it, but making the decision wasn’t simple at all, let me tell you how it went.

I like writing. I want to do it more, and I want to get better at it. I have tried already many different approaches, and invariably “life” sets in, and there is always something more urgent than typing away. To be more consistent, and to be able to repel those pesky urgencies, I needed something to first, provide some structure around writing, and second, create a commitment. I will get into the structure aspect later but, to create a commitment, I figured I would let you know, and in a very public way, I’d also write online, not in the obscurity of my Hard Drive. The commitment part turned out fairly simple, my commitment is to you.

So having that down, I had to figure out what would I commit to. Who should I write for? About what? How often? What should it look like?

Ironically, in this time when there is so much content available, people don’t read that much. (Not you, I know you’re a reader if you got this far!) They either don’t have the time, or there are just a lot of different options to choose from, so many times people just stop at the headline, and never really dive into long-form articles. Because of this, I figured that short would be good.

Not Twitter short, but two or three paragraphs. After all, I wanted to be able to develop an idea.

Great. Things were starting to take more shape. I’ll write something short, and I’ll publish it.

But how frequently could I do this? For something this short, once a month didn’t seem appropriate, and in a crowded media landscape, it would probably go under the radar. Weekly still sounded too spaced out, but any other frequency, twice a week, or three times a week just seemed odd.

Is it Blog day today?

There is also the option of going daily! It is simple. There is no asking whether if it is blog day or not. Every day is blog day! But wait a minute, wouldn’t that be batsh*t crazy to commit to that? Every day? With everything that’s going on? People may even think that the only thing I do is to sit and write! It would be great for social media, Right? Don’t they say you have to tweet every two hours at least to be “somebody”? But it sounds crazy!

Sort of. I asked myself that question over and over, and it creates a lot of tension. And that’s what I find appealing about it. It fits the “buzz creation” profile, but more than anything else, it requires a fundamental shift in how I approach writing.

Writing daily will require discipline and being “professional” about it. To write regardless of whether I feel like writing or not. Like professionals do. Finally, it sounds challenging enough to make it worthwhile, and a significant effort to have an impact on my writing.

It IS scary, but…

Why do we do things that people tell us not to?

I asked some of my closest friends whether if I should do it. Some even tried to talk me out of it. “You’re not going to be able to do it”, I even heard a “You should learn to write first”.

Can I fail?

Absolutely, it can happen. I need something to prevent me from just stopping if I don’t feel like writing anymore, or if by some magical means we are back into pursuing becoming a five-million miler.

What the heck?, Here I go: My commitment is to write and publish something short every day, and to have this effort run at least for three months.

In other words, no matter how dreadful it may turn out, no matter how hard I bomb, I have made the decision that I will not allow myself to quit for at least the next three months.

Once I had these things laid out, I still needed to figure out what to write about, where, and how.

My mind is very active, and I find myself fascinated by ideas. These may come as part of conversations, or just at random times. It may sound like a cliché, but the shower is one place that for some reason is fertile ground. Most of my thoughts are about the inner workings of businesses and about innovation. I have also spent more than two decades in the technology industry, dealing with large corporations, with established processes, but also startups, with their flamboyant, lovely, but sometimes unsustainable ways. So settled, that’s the what.

To come up with topics is not that straightforward though. Because of this, I came up with a structure where each day can be related to a subtopic. The objective of this is to focus on the mind and the tone. (I hope this works!)

I have been working on this for several months now. and the last couple of weeks, I spent them setting up my tools and platforms in a way that they work seamlessly. I invested -some- money and effort to automate the mechanics of writing and publishing. Before I would commit to something like this, I wanted to make sure that I had a system that would allow me to concentrate on the writing itself, not maintaining the tools. I also had a number of requirements, including to have full ownership of the content, and hopefully the followers, once I am blessed with their attention. I have a robust network on LinkedIn, but I also want to leave it open for growing that network, and I want to make sure that people can consume content in any way they want. Maintaining my own blog is one leg of this, but participating in a platform like Medium.com, can also create followership. Sharing on various social media, and offering a subscription option, would touch on a large percentage of followers. Boring, I know, but necessary.

I just hope the duct tape doesn’t set loose in the first six months.

I am excited to finally get this started, and I hope I haven’t bored you with the process. I published it here in case it would be of any help for anybody going through the decision process. As a final thought, what kept me on this track, and what ultimately is making me (Finally!) press the “Publish” button, is knowing that if I don’t do it, if never act on this, it will never go away, and it won’t allow myself to grow.

If you are curious at least a bit, be on the lookout for my first post on Monday, the very first “Daily PPILL”. As for the spelling of that, you are going to have to wait until next week!

Please engage with me right here or follow me on Twitter; and if you would prefer to get a summary of the week’s blogs, subscribe.

As originally published at The ChannelMeister. Please consider sharing and subscribing HERE.

Join my mailing list

Sign up to stay in touch with me and you will get the very next update.

Please wait...

Thank you!

You have successfully joined our subscriber list.

Whitelist mail@channelmeister.com and if you are using gmail, move my next email to "Primary" to ensure delivery.

The LAER Cycle: The Layer 8 error is now also our problem

In a world where products are increasingly being replaced by services, it is important to understand the role that customer service plays and how it can affect the rate of user attrition. In the XaaS universe, where everything is offered on a monthly payment basis, the only metric that really matters to measure the performance of a company is the...

Ciclo LAER: El ERROR DE CAPA 8 es ahora también nuestro problema

En un mundo donde cada vez más los servicios están substituyendo a los productos, es importante entender el rol que juega la atención al cliente y cómo esta puede afectar el ritmo de atrición de los usuarios. En el universo XaaS, donde cualquier cosa se ofrece en una modalidad de pago mensual, la única métrica que importa en realidad para medir...

The Joint Value Proposition as a differentiator

Most of the time, I write for an audience that is very familiar, and -I hope so- convinced of the value that partnerships bring top the table, but in this occasion, I was invited for a "guest post" by my former professor and author, Dr. Art Weinstein. The article, in its original form, can be found on Dr. Weinstein's blog HERE. In today's complex...

The case for building actionable solutions as the cornerstone of your GTM strategy

Long title, but it deserves it. When go to market strategy conversations come up, I inevitably find myself mentioning the importance of first creating actionable solutions that can then be taken to the market. This is especially important in the enterprise market, where the prevailing route to market is through the channel.  But why do I...

Diversity of Diversity

Diversity gets a lot of air time. Gender diversity, national origin and race diversity. Diversity is great. It has been demonstrated that organizations with more diverse workforces are more productive, innovative, and adaptive. As an added benefit, more diverse executive staffs are less likely to get into trouble by overlooking risks and PR...

How not to be a loser

In a recent NOVA episode on Quantum entanglement, one interesting detail caught my attention. A very particular photograph is mentioned. Taken in Belgium in 1927, at the Solvay Conference on Electrons and Photons. As is customary, a group portrait was taken with the attendees to the conference. Classic layout, the first row sitting on chairs, and...

Aqua Road Bike Life Lesson #4: The Best is yet to come

This is about the fourth life lesson a vintage, and very aqua road bike, taught me. You can read more about that in the first post of this series, The Univega and Life Lessons it has taught me. The subject of that story, is a road bike I found discarded on the curbside years ago. After some TLC, I have been riding this road bike forever since....

Aqua Road Bike Life Lesson #3: Trust your own judgement

This is about the third life lesson a vintage, and very aqua road bike, taught me. You can read more about that in the first post of this series, The Univega and Life Lessons it has taught me. The subject of that story, is a road bike I found discarded on the curbside years ago. After some TLC, I have been riding this road bike forever since. The...

Aqua Road Bike Life Lesson #2: Keep showing up

This is about the second life lesson a vintage, and very aqua road bike, taught me. You can read more about that in the first post of this series, The Univega and Life Lessons it has taught me. If you have been following this thread, you already know that years ago, I found this road bike discarded on the curbside. After some TLC, I have been...

Aqua Road Bike Life Lesson #1: You start things by starting them

This is about one of the life lessons a vintage, and very aqua road bike, taught me. You can read more about that in the first post of this series, The Univega and Life Lessons it has taught me. Years ago, while on a ride with a friend, I found this road bike discarded on the curbside. After some TLC, I have been riding this road bike forever...

The Univega and life lessons it has taught me

This story is not about Univega, but about THE Univega, my Univega, and about the life lessons that it taught me about dealing with rejection, seizing opportunities, perseverance and grit, confidence and trusting your own judgement, and even hope. Years ago, I was on a 15 mile-long road loop, morning bicycle ride with a friend of mine, to get our...

That’s impossible…

There are things you deem impossible, and then there are those things that you don't even think as impossible because they are so out there, that you don't even consider overcoming the obstacles, they are just "impossible". And those are the more problematic ones. Those are the ones that when someone gets a hang of them, they sneak up on you, and...

NO FOOD

Context changes everything. Us, who are in the Telecom business, we know the difference between the Auto Teller Machine (ATM) and the Asynchronous Transfer Mode (ATM). Removing or changing context is also a favorite tactic in the political game. My wife is a Biochemist and a Researcher, and the few times I have visited her lab, I have always...

Partner Values

Just the way it works for personal relationships, if you are trying to get an idea on who a person is, you could look at their possessions, their car, their house, etc. You could look at their education, or in which family where they born into. You could also look at their religion, or their political inclination, but if you could get access to a...

The Search for the Ideal Partner

We have all been there. We spend an awful amount of time trying to profile the ideal partner, and we go through the exercise of evaluating all their capabilities. We try to find out the number of sales people that they employ, their technical capabilities, etc. But I would argue that not much of them really matter by themselves, all of these are...

This Headline wants you to stop reading

This is one of the biggest challenges for today's marketer. We are competing in quantity and speed. The amount of information available at any given moment is unmanageable, and seconds later, gets replaced with a fresh set. 140-character "journalism" is perfectly suited for this new dynamic, but it lacks depth. Someone said the Elevator Pitch was...

Ancient technologies

Business travel. We all know what it has turned into, long lines, delayed connections, lousy food, and way too small seats. You may be able to miss some of these, but pretty sure there is going to involve waiting. A lot of it. And during these waiting periods, what do we do? We shop! Here is a beautiful piece I found at Denver’s airport, and that...

Post-Truth, Marketing, and Virtual Reality

We are living in interesting times. “Post-Truth” has been named the 2016 “word of the year” by the Oxford dictionaries. According to their own definition it refers to “circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief”. During this past election, it seemed to work. I...

Sharing dreams

The capability of sharing dreams between two or more human beings has always been -well-, a dream of humanity. Being able to tap into the subconscious and to be part of the same experience for a moment is something we have pursued since the beginning of our time. Imagine ousting from your vocabulary the expression "you had to be there" and...
%d bloggers like this: