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Context changes everything. Us, who are in the Telecom business, we know the difference between the Auto Teller Machine (ATM) and the Asynchronous Transfer Mode (ATM). Removing or changing context is also a favorite tactic in the political game.

My wife is a Biochemist and a Researcher, and the few times I have visited her lab, I have always found it amusing to see the “NO FOOD” signs on the fridges. Nobody is starving though.

We must always check that the message context is clear.