Most partner programs look alike, and some of them look like they would’ve been thrown together from whatever was available. But organizations that don’t place enough care in how they design their partner programs may be wasting a huge opportunity to create and...
I know how it feels. That moment when everything seems to be rolling along. Things getting done without exceptional effort. No major challenges, enjoying sustained relative success. Those times are great. They give us a chance to catch our breath, build some...
Can there be Product-Market fit when the Value Proposition of the product (or service) doesn’t yet match the targeted underserved market need? Isn’t that the whole definition of it? There may be some occasions where this mismatch can be resolved by other...
You know when you are being presented a product or a service, and the next thing you know is that you are giving out your credit card number? It is usually after a transitional question that goes something like: “which credit card would you like to use?”....
In a world where products are increasingly being replaced by services, it is important to understand the role that customer service plays and how it can affect the rate of user attrition. In the XaaS universe, where everything is offered on a monthly payment basis,...
In 2010, I was attending a photography workshop in New Jersey, and one of the guest speakers said something that applies to almost any other discipline, and that has stayed with me for all these years. By the time of the workshop, this particular speaker was an...
