Partnerships give you the immediate benefit of being present in the markets where your partners are. This is not something to be taken lightly, it is a tremendous advantage for doing business through partners.
It is also a great responsibility. Presence in new markets may require you to support those new geographies or verticals.
In any case, making sure we understand our partner’s coverage and leveraging it takes full advantage of the partnership.
As originally published at The ChannelMeister
on March 3, 2022. Please consider sharing and subscribing HERE
. The Daily PPILL
is my personal daily blog project. PPILL stands for Purpose, Process, Innovation, Leverage, and Leadership; the themes that I write about, and in my view, indispensable ingredients of any great initiative.
Huba Rostonics is a GTM and Business Strategy expert, offering services to Mid-Market, Enterprise, and Start-Ups. To learn more please schedule an exploratory call